Can a sharp teardown beat a generic pitch?
50 tailored video audits for local e-commerce teams.
02 / The open lab
What I am testing now.
Every experiment starts with a specific hypothesis, a limited input, and a result worth recording.
01
Do operational fixes command better pricing?
Packaging revenue-leak fixes instead of selling disconnected services.
What does a failed launch leave behind?
Post-mortems, numbers, and lessons that survive the idea.