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02 / Identity

Branding.

Positioning, identity, and visual direction for businesses finding a sharper voice.

Branding

Founder-led identity

A practical identity system built around a distinctive point of view.

Voice before decoration
Project detail / case study coming next
Branding

Local retail refresh

A warmer, clearer brand system for a growing retail business.

Sharper shelf presence
Project detail / case study coming next
Branding

Naming and direction

A foundation for a product that needed to be understood fast.

Clarity at first glance
Project detail / case study coming next