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07 / Commerce

E-commerce.

Storefronts, product pages, and experiments grounded in unit economics and customer behavior.

E-commerce

Desk gear DTC store

Focused product positioning, UGC creative, and paid testing.

2.8 blended ROAS
Project detail / case study coming next
E-commerce

Checkout friction audit

Found the points where intent disappeared before payment.

Fewer dead ends
Project detail / case study coming next
E-commerce

Offer architecture

Reframed a catalog around one clearer customer promise.

Product before clutter
Project detail / case study coming next