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10 / Post-mortems

Failed Projects.

The projects that did not work, preserved as evidence instead of hidden as embarrassment.

Failed Projects

The general dropship store

A broad catalog, weak positioning, and expensive lessons.

-$1,150 tuition
Project detail / case study coming next
Failed Projects

The perfect design system

Three weeks of polish before the proposition was proven.

Sell before polish
Project detail / case study coming next
Failed Projects

The faceless clip channel

Views without buyer intent, audience, or durable trust.

Vanity is not demand
Project detail / case study coming next